The Curse of Choice

The Curse of Choice

There has been discussion about too much choice. Here, from a rock solid profit oriented marketing perspective -- more purchases are better, fewer worse, all are countable -- here is the idea of HOW many folks make a choice.

They eliminate what they don't want. What's left is what they choose.
This is important for web-sites. This article shows how.

Perhaps it's part of why Wal-Mart is popular, better prices on mass volume, with a bit fewer choices.

It's important for those who pine for the fewer choices of communism; less uncertainty.

It's important for politics -- mudslinging, negative campaigns. (But the negative is so overdone, I'm pretty sure a good mostly-positive campaign is possible to be successful)